Joico Blonde Life Violet Shampoo (For Cool, Bright Blondes) 1000ml/33.8oz Primer & Base damaged & delicate hair Helps

damaged & delicate hair Helps set hair & gives a medium hold that lasts all day Great for detangling & conditioning hair & features a gentle pH of 6-7 Adds volume & texture when being used on wet hair Infused with soothing organic extracts & plant proteins to strengthen & smooth hair Leaves hair full & lustrous Free of soy

5 Nourishes hair with deep moisture

This cleaner removes buildup of grime

radiant & deeply cleansed

smooth & comfortable Perfect for all skin types Free of parabens

Joico Blonde Life Violet Shampoo (For Cool, Bright Blondes) 1000ml/33.8oz Primer & Base damaged & delicate hair HelpsA brass neutralizing shampoo for blonde hair Creates a rich lather to gently cleanse hair while instantly banishing unwanted yellow tones Instantly cools brassy tones & brightens cool blonde hair Harnesses Smart Release Technology to continuously release Rosehip Oil, Arginine & Keratin Helps repair, strengthen & protect hair from the cumulative effects of daily styling Formulated with Monoi Oil & Tamanu Oil to deeply hydrate hair & fight frizz