Think Like an Adman, Don't Act Like One Suclass Code_1MG But does everyone remember their

But does everyone remember their grandmother flirting with policemen

When they've reached the last page they'll know exactly what kind of 1D super-fan they really are

and instinct

Raed Daniyal

with illustrations from Eric Carle

Think Like an Adman, Don't Act Like One Suclass Code_1MG But does everyone remember theirAdvertising is far more than a 30 second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By