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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fall Vendor Code_U012 Make it easy with aHarvard professor Clayton M. Christensen demonstrates in the most revolutionary business hook in years why outstanding companies that did everything right were in tune with the competition, listened to customers, and invested aggressively in new technologies still lost their market leadership when confronted with disruptive changes in technology and market structure and he tells how to avoid a similar fate as business races online into the 21st